How to Create Awesome Online Courses
Technology has become an integral part of all of our lives so much so that we are dependent on it in each and every task we do. Right from transportation to groceries and food delivery, technological advancement has seeped into all fields imaginable.
Since its invention in the 80s, it has grown so rapidly that this level of advancement was definitely not predicted back then. Currently over 64% of the world’s population has internet access. And there are millions of possibilities out there for profitable business. At the current rate, the best industry to be in is the education industry.
You might be a business person or a teacher who wants to build his or her own online course website. Or you might be interested in making this your primary business. This could even be your part time, extra-bucks-earning jobs. Whatever your plan might be, the process is similar. In this blog we are going to discuss all the important aspects of how to create awesome online courses.
Step 1- Know your customer and your competitors:
Whenever you are starting a business, you need to first think about-
- Who will buy them?
- Is there anyone else selling the same product?
- What do the customers want?
You need to take a carefully analyzed, informed decision regarding this step. Basically, this is going to be the basis of what you will be doing from here on.
Apart from knowing your customers, you need to also observe your competitors. Given some of them might be very experienced, there is a lot that you can learn from them.
- How do they operate?
- What is their marketing strategy?
- How do they channel their earnings?
- How do they manage complaints, reviews and rating? Etc.
Step 2 – Create a business plan and choose a revenue model:
By just having an idea, you will not be able to develop a successful online platform. You need to get the right approvals and the other legalities and security to your website before you go live with it. Hence a business plan in black and white is what you need for the legalities and also to help you plan and schedule the development efficiently.
Also, the revenue models you choose should be effective and at the same time suit your business plans as well. Here are a few popularly used revenue models which you can try for your business as well.
- Membership model
- Subscription model
- Commission model
- Freemium model
- Separate one-on-one charges
Step 3 – Selecting a niche and drafting a curriculum:
Education is an ocean of options and opportunities. Choosing a niche just because it is unique or famous, or everyone chooses it, or that subject is your strength etc. is not how it will work. Particularly when you are planning on turning it into a business proposition. These are also some of the factors to be considered. However, you need to think about a lot of others as well before you zero in on a particular course or a set of courses. Such as-
- Will your chosen course sell in the market?
- What are the current trending courses in the industry?
- What is your area of expertise?
There are hundreds of branches and disciplines that you can choose from. As soon as we talk about courses, the majority of the population’s minds will immediately connect the dots to the academics; however, there are many other courses outside that box too.
- Music and dance
- Fine arts
- Life skills
- Yoga and Fitness
- Software course
- Sales and business courses, Etc.
So, once your niche is selected you can draft a curriculum accordingly. While planning your curriculum make sure you don’t just put all the study material in one long lecture. Make it into shorter chapters, time them. You can also invite guest lecturers, have a group activity, assign projects, debates etc. to make it more interesting.
Creating a course work is complex and it needs a lot of planning to get all the processes together, up and running. You will have to schedule the course timeline, track individual assessment, their progress, and many other things. These things might also get overwhelming. You can integrate course management software into your virtual platform and let it handle all these complexities. This will save you time and also work out to be more efficient.
Step 4 – Develop and promote your online courses:
There is no hard and fast rule that you need to know the technologies and its know-how in order to develop your own virtual learning platform. Agreed this was the scenario a couple of years ago, but now with the advancements in the technology you are just a click away from building an entire online platform. Depending on the time, technological knowledge and the amount of money you are ready to invest in your business you can –
- Develop a website from scratch or
- Purchase a turnkey solution
Once your website is up and running, you need to start setting your global footprints. You need the right attention in order to get more customers and increase your profits gradually. Also, you need some creative and effective marketing plans that would help in getting you the right SERP (Search Engine Result Page) ranking. Here are a few well known strategies that you can use to get yourself some visibility-
- Social media marketing
- Content marketing
- Digital marketing
- Influencer marketing
- Webinars and Podcasts
- SEO technique etc.
Hope that by now you have a clear idea on what you need to do to get your own awesome online courses started. It is definitely not easy to plan, execute, develop and manage a whole business on your own. But do not worry; we are here in order to help you through the whole process including marketing your business.